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  • Brits have developed a taste for fancier fast food
  • Brits have developed a taste for fancier fast food
    Yelp Inc, Creative Commons (2012) ©
REPORT

Is fast food going gourmet in the UK?

Nearly a quarter of people in the UK eat fast food every week, but the industry is changing rapidly as established chains modify their menus and interiors while upstarts pop up across the country. Although Britain’s appetite for quality fast food seems insatiable, is the sector becoming oversaturated?