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  • Could the way we pay affect what we buy?
  • Could the way we pay affect what we buy?
    Leo Hidalgo, Creative Commons (2015) ©
Science

Cash or credit? The science of spending

We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.