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  • Is ‘anti-ageing’ skin care a tired concept?
  • Is ‘anti-ageing’ skin care a tired concept?
    Juan, Creative Commons (2015) ©
CASE STUDY

BareMinerals Skinsorials: making natural skin care ageless

What makes you feel beautiful? That’s what BareMinerals is asking customers for the launch of its new skin care line, Skinsorials. While most of the beauty industry continues to rely on anti-ageing slogans, the brand has won fans by promising healthy, revitalised skin regardless of age.