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  • Could the next big health food be created by a fitness app?
  • Could the next big health food be created by a fitness app?
    J J, Creative Commons (2009) ©
CASE STUDY

Lifesum Green: a health juice blended with big data

The green juice craze has taken off in recent years, earning endorsements from celebrities and wellness gurus alike. But does the hype match the health benefits? Health app Lifesum hopes to prove it can – it's used big data from 30,000 users to blend a juice tailored specifically to Londoners.