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  • Could the next big health food be created by a fitness app?
  • Could the next big health food be created by a fitness app?
    J J, Creative Commons (2009) ©
CASE STUDY

Lifesum Green: a health juice blended with big data

The green juice craze has taken off in recent years, earning endorsements from celebrities and wellness gurus alike. But does the hype match the health benefits? Health app Lifesum hopes to prove it can – it's used big data from 30,000 users to blend a juice tailored specifically to Londoners.

Location United Kingdom

Scope
Green juice has gained a loyal following in recent years, with everyone from celebrities to wellness gurus singing its praises. And its meteoric rise has undoubtedly been boosted by its Insta-appeal, with over 670,000 posts proudly captioned #GreenJuice

Eyeing what seems to be a ripe business opportunity, fitness app Lifesum has partnered with juice bar Crussh to launch its very own label of green juice. But as the credibility of ‘wellness experts’ – its most vocal supporters – and the safety of juice cleanses are called into question, is now the right time? Or will ...

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