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  • Are viewers ready to abandon the telly completely?
    Microsoft (2015) ©
CASE STUDY

Molotov: Live TV for cord-cutters

The television industry is in trouble. Cord-cutters are on the rise thanks to competition from over-the-top services, but are viewers ready to abandon live shows completely? Molotov offers live TV coupled with on-demand features on internet-connected devices, combining the best of both worlds.

Location France

Scope
The television industry is stagnating. With cable customers growing dissatisfied and a rise in cord-cutters – people opting to go without a TV altogether – it is ripe for disruption. Increasingly, people prefer personalised services, which are at odds with cable packages demanding that customers purchase hundreds of channels at once.

There’s also a rise in people forgoing the traditional set-top box, choosing to watch on-demand programming on their internet-connected devices instead. At the same time, people still want to enjoy sports or events live. Could one service provide both?

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Canvas8

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