For Amsterdam’s five million annual visitors, getting around the city can be tricky. But with more bikes than people, rental service Yellow Bike is hoping Amsterdam’s cyclists can share some local knowledge – and their mode of transport – with a tourist by inviting them to hitch a ride.

Car experts think that Europe is already experiencing 'peak car'. With smartphones and the internet offering young people freedom, renting rather than owning feels more appropriate to free-wheeling Gen Y. Could Audi’s sharing scheme signal a turning point in the industry?

From being accustomed to renting our homes, and that power drill you only need once, we now don’t mind renting a nail polish that someone else has already had their hands on, or not owning our washing machine. But why aren’t people so keen to own material possessions anymore?

Between DriveNow, Blablacar and Uber, companies are already making it easier than ever not to own a car. With funding from the MAIF, a French insurance company, Koolicar is a start-up that's rethinking the car-renting process between individuals.