Could 'free' make people spend more?

©Philips Communications, Creative Commons (2015)

REPORT

23 Nov 2015

Free stuff is everywhere; from mobile games on the App Store to movies on YouTube. But as more media is available for free, how are content producers supposed to make money? Business consultant Nicholas Lovell, author of The Curve, argues that ‘free’ can actually spur people to spend more.

Sectors
AdvertisingMedia and EntertainmentTV, film, and social media videoGamingApps and software
Location
Global

Darren Loucaides

Darren Loucaides is a travel writer and music critic for the BBC. He’s lived and travelled in Italy, the Middle East and Latin America, and has become obsessed with the parallels between cultural and political trends.

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