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  • Can K-beauty crack the US market?
  • Can K-beauty crack the US market?
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CASE STUDY

Memebox: bringing K-beauty to the US

The Korean wave phenomenon – also known as hallyu – has seen South Korean culture exported across the globe, and the nation’s beauty sector is now following in its wake. Having seen success domestically, Memebox intends to ride this wave to the US, bringing with it curated K-beauty boxes.