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  • The hoverboard is ‘the Gen Y’ Segway
  • The hoverboard is ‘the Gen Y’ Segway
    IO Hawk (2015) ©
CASE STUDY

Hoverboards: the chic way to Segway

For all its early hype, the Segway became a rolling joke by the end of the noughties. ‘Hoverboards’ have now made the concept and tech more compact and convenient, with rideables set to be the hot gadget for Christmas 2015. But who’s using these self-balancing scooters and why?

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“I think it sucks,” said Steve Jobs when he first saw the Segway back in 2001. [1] Touted as an invention that would revolutionise the way we move, it quickly fizzled away after a couple of high profile accidents. [2] The bulkiness, expensive price tag and inability to adapt to the urban layout in cities hindered mass adoption, and it’s now only used by warehouse workers and police officers.

Now, a personal transport device has taken the concept and technology of the Segway and made it more compact and convenient. Companies such as Phunkee ...

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