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  • Why are 30-year-olds going back to camp?
  • Why are 30-year-olds going back to camp?
    Camp No Counselors (2015) ©
CASE STUDY

Camp No Counselors: grown-ups overrun kids’ retreats

Summer camp is a quintessentially American experience, forging memories of paddling canoes, swimming in lakes and endless campfires for those that went. Camp No Counselors is bringing back that summer feeling by letting adults overrun kids’ retreats, but what’s driving grown-ups back to camp?