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  • Solar energy isn’t just for hippies
  • Solar energy isn’t just for hippies
    Chris JL, Creative Commons (2011) ©
CASE STUDY

SolarCity: saving some cash to save the planet

Solar power is no longer just for eco warriors. Energy efficiency has become a status symbol, and 80% of US homeowners say it impacts their home-buying decision. Can SolarCity, with it’s easy-to-install panels, persuade people to invest in solar and save money whilst also saving the planet?

Location United States

Scope
Solar power has long held a bad rap. Whether it’s the presumption that people who have solar panels are hippies, or the fear that installing them means transforming your roof into an eyesore, there are plenty of reasons for people to turn their noses up at clean energy.

But in recent years, there’s been a shift in perception; 55% of consumers say they’re considering investing in solar panels within the next five years. [1] And in 2014, solar and wind energy were the leading new energy sources behind natural gas. [2] At the ...

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