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  • What’s behind the growing demand for festival experiences?
  • What’s behind the growing demand for festival experiences?
    Thomas Hawk, Creative Commons (2013) ©
REPORT

How festivals and big data are shaping the future of music

Music fans may not buy as many albums as they used to, but they’re still supporting their favourite artists and discovering new ones via festivals and services like Shazam. In the second of our two-part series we explore how live music and data mining are shaping the future of the industry.

Location Northern Europe / North America

Scope
In 2014, both physical music and download sales saw a year-on-year decline of 8%; single track downloads fell by 11%, while digital album revenues dropped 4%. All this meant that the music business’ worldwide income fell below $15 billion for the first time in recent memory. [1]

But while labels and artists are struggling to shift MP3s and CDs, it seems that no YouTube video or streaming service can recreate the appeal of seeing your favourite artist in the flesh. And although a plethora of new platforms mean that anyone can become an internet sensation, data shows ...

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