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  • Hedonistic vegans are gobbling up dairy-free ice cream
  • Hedonistic vegans are gobbling up dairy-free ice cream
    Michael Bentley, Creative Commons (2012) ©
CASE STUDY

Veganz: Germany’s hedonistic vegans eat up meat-free junk food

The term ‘vegans’ tends to conjure up images of salad-grazing, stick-thin hippies. But a different vegan message of indulgence and junk food has taken over Berlin. Supermarket chain Veganz stocks vegan candy and meatless bacon strips. But isn’t vegan junk food the ultimate diet contradiction?