Are we all ready to start veggin' out?
7 Nov 2014
Are we all ready to start veggin' out?

Only 3% of the UK population identify as vegetarian. But thanks to a switch in tactics, the movement is gaining pace – and a weekly slot in people's stomachs. Can meat-free Michelin-starred restaurants, celebrity chefs, and veg delivery services cure people's appetite for meat?

Dr. Signe Rousseau

Dr. Signe Rousseau is a lecturer at the University of Cape Town. She is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference and Food and Social Media: You Are What You Tweet. She is also co-chair of Gastronomica: The Journal for Food Studies (University of California Press).