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  • Making second-hand clothes seem good as new
    Laura D'Alessandro, Creative Commons (2012) ©
CASE STUDY

Twice: turning rags into riches

Americans buy five times as many clothes as they did in 1980, with 10.5 million tons shipped off to landfills annually. While brands like Patagonia are making coats that last a lifetime, Twice is helping people monetise decluttering. But can second-hand shopping match the buzz of fast fashion?