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  • Making second-hand clothes seem good as new
    Laura D'Alessandro, Creative Commons (2012) ©

Twice: turning rags into riches

Americans buy five times as many clothes as they did in 1980, with 10.5 million tons shipped off to landfills annually. While brands like Patagonia are making coats that last a lifetime, Twice is helping people monetise decluttering. But can second-hand shopping match the buzz of fast fashion?

Location United States

In the first half of the twentieth century, Americans spent between 12% and 14% of their annual income on clothing. That figure has fallen to about 3%. [1] But people’s closets are getting bigger. Fuelled by low-cost fast fashion retailers, Americans now buy five times as much clothing as they did in 1980. And it’s why 10.5 million tons of clothing is sent to landfills every year. [2]

While clothing brands like Patagonia are making their clothes last a lifetime, for-profit textile recycling companies are turning rags into riches. Second-hand retailer Twice is ...



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