As taxes go up in Japan, consumers are developing a new taste for the old. As a result, the flea market is jumping. But not as per tradition; now the concept has shrunk to fit your pocket. The second-hand marketplace app Mercari is attracting smartphone shoppers, could it overtake eBay?
Studies show that three quarters of us are born with the inclination to make poor spending decisions - spurring the creation of Japanese money management app PhotoMoney. And while it's not the first, developers believe it's unique enough to effectively alter spending habits.
With more than ¥1 million in monthly sales, DIY-tool.com is catering to the rapid uptake of DIY in Japan. Shifting attitudes towards the home have enabled people to see how DIY can be both useful and enjoyable. But in a society that fetishises the new, what’s the appeal of fixing up the old?
Located in a high end Tokyo shopping complex, Pass The Baton is an innovative retail concept which relies on the appeal of personal histories - celebrity and otherwise - to sell quality second hand goods.
While WhatsApp wins over the West and WeChat conquers China, messaging app LINE has taken Japan by storm. With 400 million users worldwide, and 52 million in Japan alone, LINE's bright and vibrant customisable stickers are hugely popular – but can they really replace text?