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  • Ensuring advertisers hit all the right notes
    Garry Knight, Creative Commons (2014) ©
CASE STUDY

Next Big Sound: predicting the top tunes of tomorrow

Using data to cut through the noise, Next Big Sound is an analytics company that’s able to predict album sales with a degree of accuracy that’s never been seen before. Now, brands are getting in on the action, signing up to guarantee that the song they use on their next ad is a number one.

Location United States

Scope
Signing musicians to record labels has always been a needle-in-a-haystack situation, with those working in A&R on an apparently endless hunt for the next big thing. But in today’s saturated and competitive marketplace, finding an exceptional artist is like playing big-league baseball – even the best talent scouts will retire with far more strikeouts than home runs.

Using data to cut through the noise, Next Big Sound is an analytics company that’s able to predict album sales with a degree of accuracy that’s never been seen before. And as the economics of the music industry shifts from ...

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