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  • Ensuring advertisers hit all the right notes
    Garry Knight, Creative Commons (2014) ©
CASE STUDY

Next Big Sound: predicting the top tunes of tomorrow

Using data to cut through the noise, Next Big Sound is an analytics company that’s able to predict album sales with a degree of accuracy that’s never been seen before. Now, brands are getting in on the action, signing up to guarantee that the song they use on their next ad is a number one.