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  • The denim industry is undergoing an identity crisis
  • The denim industry is undergoing an identity crisis
    LEE (2015) ©
REPORT

Has denim had its day?

Denim comes in all shapes and sizes; from skinny to slim fit to bootcut. We wear it while gardening, to work or to an evening soirée. But in 2014, denim sales in the US dropped by 8%, as activewear grew by the same amount. How can denim brands stay relevant in the age of the yoga pant?