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  • What could be so good about zero-calorie, zero-taste noodles?
  • What could be so good about zero-calorie, zero-taste noodles?
    Kabuto Noodles (2014) ©
CASE STUDY

Slim Pasta: a zero-vitamin, zero-calorie superfood

Unlike the usual superfoods, Slim Pasta doesn’t add anything to your diet; no antioxidants, no vitamins, no enzymes or minerals. It's slimy, chewy and look a bit like space food – but it claims to be the best-selling low calorie pasta in Europe. So why are dieters so keen to slurp down Slim Pasta?

Location United Kingdom

Scope
Obesity is a first-world epidemic, and along with the media’s relentless praise of anything ‘skinny’, dieting remains high on many people’s agenda. At the same time, the demand for eating natural is on the rise; ‘organic’, ‘seasonal’, ‘raw’ and ‘paleo’ are just some of the buzzwords indicating a desire to return to a time of food without E numbers. 

But what happens when these worlds collide? Slim Pasta is a product that straddles both the ‘diet’ and ‘natural’ worlds. It’s made from plant-based glucomannan, and the brand has seen a meteoric surge in popularity amongst those attempting ...

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