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  • Why are we eating breakfast for dinner?
  • Why are we eating breakfast for dinner?
    sharyn morrow, Creative Commons (2009) ©

Brinner: eating breakfast for dinner

From trendy cafés that serve cereal until 10pm to high-end restaurants that boast late night menus featuring egg and waffle, breakfast food is no longer limited to the early hours of the day. Almost half of Londoners profess a love for ‘brinner’, but what's the appeal of a truly all-day breakfast?

Location North America / Northern Europe

It’s late on a Saturday night, and outside a small, Shoreditch-based café, a mass of people are queuing for the pleasure of eating a bowl of their favorite childhood cereal. What was once common practise amongst poor students and singletons has become the next big thing amongst top restaurateurs, trend-conscious foodies and even time-poor parents.

‘Brinner’ – better known as ‘breakfast for dinner’ – has been popular in the US for years, and it’s recently caught on in the UK, too. The most popular brinner dishes involve pancakes or eggs; reflected in Waitrose’s pancakes and egg sales ...



  • Eggs for breakfast, lunch and dinner

    Eggs for breakfast, lunch and dinner

    In 2014 people in the US gobbled down 260 eggs each, an increase of more than 11% from 2014. Eggs are no longer just for breakfast – they accompany hamburgers and top off pizzas. And as ‘brinner’ – eating breakfast items for dinner – grows in popularity, is the appeal of eggs only set to rise, too?

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