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  • Australia’s Gen Y are loving local
  • Australia’s Gen Y are loving local
    Louisa Billeter, Creative Commons (2013) ©
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Why are more Aussies shopping local?

Half of Aussies say buying local is the most important thing to do to strengthen the economy. And it's not just older generations shopping with their local grocer – 20% of Gen Y support local businesses by promoting them online. Why are Aussies turning down the big boys in favour of smaller brands?

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“There’s a good way that you can avoid all of this,” said Federal Agriculture Minister Barnaby Joyce on Australian TV, following the recall of Chinese-grown frozen berries linked to a number of Hepatitis A cases. “Make sure you eat Australian products.” [1]

While growing numbers of Australians were already shopping locally – half the population say buying local is the most important thing to do to strengthen the economy – it’s the Nanna’s frozen berries recall that’s ricocheting this figure. And it’s no longer just older generations looking to shop in their neighbourhood – one ...

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