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  • Is the outlook bright for Brazil’s luxury market?
  • Is the outlook bright for Brazil’s luxury market?
    Gustavo Gomes, Creative Commons (2010) ©
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Is this the end of Brazil’s luxury bonanza?

New shopping malls and a young population with sophisticated shopping tastes are helping make Brazil one of the world's most profitable luxury markets. But the recent economic downturn means optimism is ebbing. Does a gloomy economic outlook spell the end of Brazil’s luxury bonanza?

Location Brazil

Scope
The luxury market in Brazil has been through a transformation spurred by the boom in the economy. The number of foreign luxury brands has doubled over the past five years, and by 2018 the country is expected to be amongst the top 15 luxury goods markets in the world. [1] The proliferation of luxury coincides with the swelling ranks of the super rich. The figure has risen by more than 7,000 in a year, and in 2014, the country reached a record of 65 billionaires. [2][3]

Brazilians can now find designer ...

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