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  • Xiaomi smartphones target the young, aspirational Chinese
  • Xiaomi smartphones target the young, aspirational Chinese
    Jeff Rosenberg, Creative Commons (2014) ©
CASE STUDY

Xiaomi: the iPhone of China

With a reputation for quality, foreign brands dominate Chinese technology markets. But in 2014, homegrown Xiaomi overtook Samsung and Apple to become the biggest smartphone manufacturer in China. How did a Chinese company manage to build enough prestige to compete with the big boys?