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  • How has Vlisco won the hearts of fashionistas in Africa and the West alike?
    Vlisco (2015) ©
CASE STUDY

Vlisco: African Luxury for global fashionistas

Vlisco defines West African luxury. Established in 1846 by a Dutch trader, today Vlisco produces 75% of all African wax fabrics bought and sold worldwide, coveted by fashionistas and high-end designers in the West and Africa alike. How has Vlisco forged such a unique bi-cultural brand?