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  • How has Vlisco won the hearts of fashionistas in Africa and the West alike?
    Vlisco (2015) ©
CASE STUDY

Vlisco: African Luxury for global fashionistas

Vlisco defines West African luxury. Established in 1846 by a Dutch trader, today Vlisco produces 75% of all African wax fabrics bought and sold worldwide, coveted by fashionistas and high-end designers in the West and Africa alike. How has Vlisco forged such a unique bi-cultural brand?

Location Middle - East - West Africa

Scope
If someone said ‘African fabric’ to you, it’s likely you’d conjure up an image of a densely patterned print in vibrant colours with a repeated geometric pattern or stylised illustrations. And it’s more than likely that the fabric you’re imagining would have one particular name printed on the selvedge – Vlisco.

Vlisco is now a by-word for the highest quality of West African wax printing. Its fabrics originate from the batik printing houses of Indonesia, taken to the stopover ports of West Africa by the colonial trade routes of the 19th century. Locals grew fond of the ...

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