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  • Simply integrated, but do we need another gadget?
  • Simply integrated, but do we need another gadget?
    Flic (2015) ©
CASE STUDY

Flic: simplifying technology with the push of a button

It’s predicted that in 2015, one billion wireless Internet of Things devices will be shipped, and sales will be worth £6.5 billion. Swedish-designed Flic is angling for a slice of this market. But are our homes becoming tech-saturated, our gadgets gathering dust? Does Flic’s pitch resonate, or is a gadget to manage our gadgets the last thing we want?

Location Sweden

Scope
2015 is set to be the year of wearable technology. 34% of Britons wanted a piece of wearable tech for Christmas 2014; when it comes to gadgets, it seems we can’t get enough. [1] Gen Z are the most connected generation ever, with teens aged 15-17 owning an average of 7 gadgets each.

Our houses have become gadget emporiums; laptops, tablets, smartphones, games consoles, e-readers and, increasingly, smarthome devices can be found in every room. From Garmins to Nike Fuelbands, people are teching up, monitoring and managing the minutiae of their lives with what ...

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