Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • More and more people are open to spontaneous holidays
  • More and more people are open to spontaneous holidays
    iamkevb, Creative Commons (2009) ©
CASE STUDY

Flight Tonight: last-minute trips for spontaneous travellers

Last-minute holidays account for around £26 billion annually, while one in three in the UK thinks they have a “spontaneous personality”. Can Flight Tonight, an app that offers the cheapest flights departing at nearby airports in just a few hours, cater to these risky travellers?

Location Global

Scope
There was once a time when planning a holiday meant trawling through guide books, listening to countless recommendations from friends, and painstakingly making sure you were booking the right flights, for the right people, to the right place. But technology has made travelling easier than ever – now that we can use the same apps and services we use at home anywhere, we can feel like locals wherever we go. [1] But what about people that don’t want to plan their holidays to the nth degree? Has technology killed off the spontaneous holiday?

Apparently not. ...

Canvas8

Related

  • Article image What do people want from a flight?

    In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?

  • Article image YPlan: smart spontaneity

    In a smartphone-centric society, people are accustomed to living by their own schedules, and on their own terms. Enter YPlan, an app that takes the hassle out of having to plan ahead.

  • Article image Why more choice isn't always better

    In an increasingly cluttered marketplace, how can retailers deal with ‘choice overload’? Psychologist Barry Schwartz tells us what’s working and what isn’t in the quest to choose better.

  • Article image How KLM is engaging the connected traveller

    Dutch airline KLM are engaging intimately with customers at a scale never before possible, using social media as a tool that improves what they do for an increasingly connected traveller.