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  • Could craft spirits change the way people drink?
  • Could craft spirits change the way people drink?
    Yelp Inc., Creative Commons (2012) ©

Why we want our gin and vodka to be craft

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?

Location Global

You’ve heard of craft beer – but what about craft spirits? Defining in absolute terms what a craft spirit is can be tricky, but broadly speaking, it will have been produced using traditional methods on a relatively small scale, and usually in a specific location. One thing is for certain – across the world, craft spirits are in high demand.

Craft products have become incredibly popular over the last few years, with craft spirits being one of the most recent growth areas. Around 88% of people globally see spirits as an affordable luxury – not just a quick ...



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