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  • Could craft spirits change the way people drink?
  • Could craft spirits change the way people drink?
    Yelp Inc., Creative Commons (2012) ©
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Why we want our gin and vodka to be craft

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?