Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Could craft spirits change the way people drink?
  • Could craft spirits change the way people drink?
    Yelp Inc., Creative Commons (2012) ©
REPORT

Why we want our gin and vodka to be craft

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?

Location Global

Scope
You’ve heard of craft beer – but what about craft spirits? Defining in absolute terms what a craft spirit is can be tricky, but broadly speaking, it will have been produced using traditional methods on a relatively small scale, and usually in a specific location. One thing is for certain – across the world, craft spirits are in high demand.

Craft products have become incredibly popular over the last few years, with craft spirits being one of the most recent growth areas. Around 88% of people globally see spirits as an affordable luxury – not just a quick ...

Canvas8

Related

  • Article image Jiuxian: selling wine online in China

    Chinese wine used to be poor quality, made for export, and marked-up at inflated prices. But now it's the biggest market for red wine, with Chinese people buying 1.86 billion bottles in 2013. How did Jiuxian create wine connoisseurs and become China’s largest alcohol e-tailer?

  • Article image Distill Ventures: bottling the craft spirits movement

    Just like beer before it, spirits are getting the craft treatment. Tapping into the emphasis on quality over quantity, Diageo has launched an accelerator programme to raise the next generation of craft distilleries. But why isn’t Diageo just creating its own premium brand?

  • Article image Jack Daniel's Tennessee Honey: sugar and spice for young female drinkers

    Flavoured whiskies are the fastest-growing segment in the bourbon industry, accounting for nearly 75% of whisky growth in 2012. And people are clamouring for cotton candy-flavoured vodka and cinnamon-spiked rum too. But who are these sugar-sweet variants targeted at, and is it more than a passing fad?

  • Article image How are Brits really boozing?

    Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?

  • Article image Brazil explores new drinking heights

    When it comes to drinking, Brazilians thirst for quality as well as quantity. They’re consuming more alcoholic drinks than ever, and becoming more adventurous in their choices. As the industry continues to grow, what does the beer – and cachaça – taste like at the top?

  • Article image A taste of history at Whistling Shop

    The information age has bred a new kind of consumer who seeks variety and adventure. Cellar bar Whistling Shop immerses visitors in Old-London heritage while offering a familiar entry point.

  • Article image Is Republika sparking a craft lager revolution?

    Lager has been Britain's drink of choice for decades. But the market is shifting away from an emphasis on volume to value – led by small-time locally-brewed 'craft lagers' like Republika.

  • Article image Retromania: how Hendrick's invented a vintage brand

    'Vintage' used to imply authenticity – but it's now being applied more liberally. Hendrick's gin is a brand without heritage that feels inherently authentic just by virtue of association.