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  • Do hipsters really define modern pop culture?
  • Do hipsters really define modern pop culture?
    old_skool_paul, Creative Commons (2012) ©
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Are we all just a little too ironic?

The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?