A campaign by South African craft brewery Garagista Beer Company pokes fun at a large part of its target market - hipsters. With craft breweries growing around 10.9% over the last decade, its popularity has moved far beyond the hipster, and Garagista wants to leave them behind.

DIS magazine is the voice of a new generation of trendsetters. From trashy GIFs to serious essays on the difficulty of turning a creative buck, its relationship with digital media is as vibrant and contradictory as that of its readers.

Half of teenage girls in the UK have avoided certain activities because they feel bad about their looks. Skincare brand Dove is out to tackle low female self-esteem with its new advert that tells women “you are more beautiful than you think”.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?