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  • Is home cooking every meal really worth all the effort?
  • Is home cooking every meal really worth all the effort?
    yassan-yukky, Creative Commons (2011) ©
REPORT

Untie your apron and reach for a ready meal

While some people are bypassing the butcher in favour of curing their own meats, another set can’t be bothered to even turn on the oven and are sending the posh ready meal market soaring. But as people's tastes split into two extremes, what’s prompted these new habits?

Location United Kingdom

Scope
While some people are bypassing the butcher in favour of curing their own meats, another set can’t be bothered to even turn on the oven and are sending the posh ready meal market soaring. But what’s prompted these new habits?

Baking your own bread, making cupcakes or pickling your home-grown veg is nothing new, but there’s been a noticeable rise and spread in who’s doing it. More and more people are now taking homemade food a step further. They’re curing their own pork and beef, smoking their own fish, brewing their own beer and even making their own ...

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