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  • In an increasingly visual world, images are becoming a primary form of communication
  • In an increasingly visual world, images are becoming a primary form of communication
    Thomas Ricker, Creative Commons (2009) ©
CASE STUDY

Jelly: a picture is worth a thousand characters

As people turn away from impersonal algorithms and search engines, photo-based Q&A app Jelly is finding a foothold, crowdsourcing knowledge from the people you know and trust.

Location United States

Scope
Social media platforms see thousands of people asking thousands of questions every day, from “What should I have for breakfast?” to “How many metres in a mile?” The hyper-connected nature of the contemporary world means that we’re all just a few touchscreen taps away from the answers. Jelly is an app that hopes to provide a specific question-and-answer platform for mobile – but will people prefer to ask their friends over Google?

What makes Jelly unique is that its questions are visual rather than text-based. After snapping a photo and posting it, people can ask their Twitter, Facebook ...

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