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  • An increasing number of grassroots campaigns like SlutWalk spreak out against sexism
  • An increasing number of grassroots campaigns like SlutWalk spreak out against sexism
    Samantha Marx, Creative Commons (2011) ©
CASE STUDY

Can Elle rebrand feminism?

A 'taboo' topic with enduring stereotypes, feminism has often been avoided by women's magazines – until now. Can a new campaign by British fashion magazine Elle 'rebrand' feminism?

Location United Kingdom

Scope
“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now.

The rise of social media is changing the way content is created. As digitisation makes room for a dialogue between readers and publishers, women are experiencing a new kind of media that takes their issues and ideas to create provocative content that actively brings their ideas to the forefront. British fashion magazine Elle is at the forefront of this trend – but can it really 'rebrand' feminism?

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