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  • An increasing number of grassroots campaigns like SlutWalk spreak out against sexism
  • An increasing number of grassroots campaigns like SlutWalk spreak out against sexism
    Samantha Marx, Creative Commons (2011) ©
CASE STUDY

Can Elle rebrand feminism?

A 'taboo' topic with enduring stereotypes, feminism has often been avoided by women's magazines – until now. Can a new campaign by British fashion magazine Elle 'rebrand' feminism?