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  • Complex filters make travel planning quick and easy
  • Complex filters make travel planning quick and easy
    Lisa Larsson, Creative Commons (2011) ©
CASE STUDY

How rome2rio built a new path to purchase for travellers

With a third of Brits spending over 10 hours researching a holiday, a new generation of apps like rome2rio map out journeys door-to-door to minimise both travel and planning time.

Location Global

Scope
A 2009 experiment revealed that when search results were slowed by 100 to 400 milliseconds, the number of searches per user was reduced by up to 0.6%. [1] In this era of evolving impatience, what could be more time-consuming than travel?

With a third of Brits spending over 10 hours researching a holiday, a new generation of smartphone apps is working to refine the process. As mobile becomes an indispensable tool for travellers, rome2rio maps out journeys door-to-door to minimise both travel and planning time.

For those with plenty of places to be, but little ...

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