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  • 'House of Cards' is a serious investment by Netflix
  • 'House of Cards' is a serious investment by Netflix
    Netflix (2013) ©
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House of Cards: a revolution in programming

Streaming giant Netflix's first purpose-made series House of Cards reflects the growing power of digital channels and points towards new kinds of viewing behaviour.

Location Global

Scope
Political drama House of Cards premiered in February 2013, exclusively through Netflix. The streaming giant's first purpose-made series, it reflects the growing power of digital channels and points towards new kinds of viewing behaviour.

Featuring big names both on and off camera – including actor Kevin Spacey and director David Fincher of The Social Network fame – House of Cards constitutes a strong statement by Netflix on its status as a content producer. And it's certainly had tongues wagging – from TV critics to technology writers, viewing audiences to industry press. Because, of course, House of Cards is ...

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