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  • Flipkart sells everything from electronics, to music, to healthcare
  • Flipkart sells everything from electronics, to music, to healthcare
    Samrat Mazumdar, Creative Commons (2012) ©
CASE STUDY

Flipkart: a softly, softly approach to Indian e-commerce

In a country where e-commerce is seen as a non-starter, Flipkart has revolutionised Indian online retail. But has it really changed the inherently wary attitude of Indian consumers?