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  • Flipkart sells everything from electronics, to music, to healthcare
  • Flipkart sells everything from electronics, to music, to healthcare
    Samrat Mazumdar, Creative Commons (2012) ©
CASE STUDY

Flipkart: a softly, softly approach to Indian e-commerce

In a country where e-commerce is seen as a non-starter, Flipkart has revolutionised Indian online retail. But has it really changed the inherently wary attitude of Indian consumers?

Location South America / Southern Asia

Scope
In a country where e-commerce is widely considered a non-starter, Flipkart has revolutionised Indian online retail with its simple execution and broad product range. But has it really changed the inherently wary attitude of Indian consumers?

Known as the Indian Amazon, online bookseller Flipkart has risen from a two-member company to one with 4,800 employees since being founded by Sachin and Binny Bansal in 2007. It may have begun life as an online bookseller – and still maintains 80% market share – but today it sells everything from electronics, to music, to healthcare. Flipkart is setting ...

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