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  • Consumers wanting a more hands-on approach to consumption can turn to the Fixperts
  • Consumers wanting a more hands-on approach to consumption can turn to the Fixperts
    Fixperts (2012) ©
CASE STUDY

Fixperts: why fixing feels good

Consumers wanting a more hands-on approach to consumption can now turn to the Fixperts – designers keen to help the public understand how to fix everyday grievances.

Location Global

Scope
Whether austerity, environmental concerns or the need for tangible achievement, consumers wanting a more hands-on approach to consumption can now turn to the Fixperts – designers keen to help the public understand how to fix everyday grievances.

Forecasting half a million sales next year, the surprise popularity of silicone ‘wonder material’ sugru – ‘the new Blu-Tack’ – seems to open up new possibilities for consumers to hack their way to better products. But when co-founder James Carrigan received an email from a teacher detailing a ‘fix’ she’d done on a student’s wheelchair that hadn’t worked, Carrigan noticed a ...

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