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  • The campaign attracted more than 150,000 followers after less than four months
    Beautiful and Bald Barbie (2012) ©
CASE STUDY

Beautiful and Bald Barbie

Can you ever remember Barbie facing any serious adversity? Well, in 2013, after a Facebook campaign, Barbie will find out her friend has cancer.

Location Global

Scope
Sexy, successful and smart, Barbie is the 'perfect woman'. With her effortlessly coiffured hair, smooth and blemish-free skin, trim body, dream house, car and man, some might say that she’s a little too perfect.

After all, she's pushing 50 years old, but hasn't aged a day. Furthermore, can you ever remember seeing her fall over, lose her job, get a spot, or face any serious adversity? Well, in 2013, Barbie will find out her friend has cancer. Why? Because it's what consumers want.

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