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  • The yin yang motif is a recurring theme in Chinese cosmetics
    Herborist (2012) ©
REPORT

The Chinese beauty industry: a fine balance

With an increasing number of marketing-savvy homegrown brands taking on China’s beauty market, how can the multinational giants keep up?

Location China

Scope
With an increasing number of marketing-savvy homegrown brands taking on China’s beauty market, how can the multinational giants keep up? From the 'Yue-Sai' look of the 90s to the 'Chen Man' look of the future, this report explores how different colours have been used in China’s beauty sector to signify deeper levels of meaning.

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