Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Product placement has always been the main purpose of the Transformers franchise
    Creative Commons (2011) ©
CASE STUDY

Product placement in China

The fact that the Chinese typically detest product placement in domestic films makes the unprecedented success of Transformers 3 all the more surprising.

Location China

Scope
The third installment in the Transformers series has seen unprecendented success in China, even before its official release. This can partly be attributed to a sense of pride that the Chinese feel on seeing homegrown brands and products in Western films. The fact that they typically detest product placement in domestic films and television shows makes this all the more surprising.

...

Canvas8