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  • The concept of “free” has completely shifted the nature of the games business in the new online world
  • The concept of “free” has completely shifted the nature of the games business in the new online world
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REPORT

Gaming free for all: audience diversification and real-time metrics

The free-to-play model has caused major shifts in the gaming industry, not least a change in who is playing, and those looking to survive need to adopt a strategy beyond a boxed product to one which lives outside the box.

Location Global

Scope
The gaming industry has a lot to deal with; if it's to survive it needs to follow the consumer, as they move across channels in search of diversion and entertainment. With more and more people gaming online, for free, how can an industry accustomed to selling boxed products adapt to the new consumer?
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The video game industry’s 800-pound gorilla, Electronic Arts, is behaving strangely (1) these days. In the face of reporting lower earnings, announcing the layoff of 1500 staff worldwide ...

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