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  • The concept of “free” has completely shifted the nature of the games business in the new online world
  • The concept of “free” has completely shifted the nature of the games business in the new online world
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REPORT

Gaming free for all: audience diversification and real-time metrics

The free-to-play model has caused major shifts in the gaming industry, not least a change in who is playing, and those looking to survive need to adopt a strategy beyond a boxed product to one which lives outside the box.