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  • Green? Dream? Or a hybrid of both?
    Creative Commons, perez foto (2008) ©
REPORT

Is the world really dreaming of a green car?

“Can the lure of the environmentally friendly vehicle outweigh the desire for all the raw power of the petrol engine?”

Location Global

Scope
Can the lure of the environmentally friendly vehicle outweigh the desire for all the raw power of the petrol engine? Synovate asked respondents to forget about money for a moment and decide whether they would buy green, dream or in between.

Synovate surveyed more than 13,500 people across 18 markets about 'green' versus 'dream', vehicle ownership, intent to buy within the next year, and attitudes towards cars, traffic, public transport and their need-for-speed.

Looking under the bonnet
Overwhelmingly over 18 markets, 37% of respondents said that if money were ...

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