Modern wellness routines have seen people try everything from cannabis-aided yoga for holistic wellness to drug-free psychedelic experiences, but a new alternative form of therapy is emerging - enter the era of ‘mindful screaming’. Women seen to be the main driver behind this trend, with groups of women meeting up from all corners of the globe, from Australia to The Netherlands, to scream it out and release pent up emotions.

The impact and emotional toll of the pandemic triggered a 25% increase in the prevalence of anxiety and depression worldwide, with nearly one billion people suffering from poor mental health globally. Data has found that 1 in 5 Americans will experience a mental illness in a given year, and in the UK 1 in 6 people aged 16+ had experienced symptoms of a common mental health problem over the course of a week.

With therapy being inaccessible to many people due to high costs and long wait lists, it makes sense that people are turning to alternative coping mechanisms as a way to navigate through the many stressors of modern life. People across the UK are becoming more curious about alternative therapies and in the US a desire to take charge of their health is leading Americans to try alternative wellness treatments, with brands like Dr. Bronner's and Wavepaths meeting people's modern therapy needs.