Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

How are media channels shaping the way we shop? What can brands do to make the convergence of physical and digital retail more seamless? And how are store spaces adapting to consumers’ shifting needs? In this part of the 2022 Expert Outlook, we speak to three experts about the future of shopping.

The British high street is ailing, but people are still looking for enjoyable in-store experiences. Johnnie Walker’s flagship in Edinburgh seeks to generate memories and connections with the entire spectrum of whisky fans, setting a benchmark for what physical retail can bring to the table.

As people seek more interactive experiences in-store, and with a greater normalisation of e-commerce, Swiss watchmaker Hublot is blending luxury with gaming to win over wealthy Singaporeans, creating a gaming ‘universe’ to explore in its retail spaces.