Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

Research has found that the use of marijuana and hallucinogens among young people in the US is at an all-time high, with many using them to treat psychological problems. People are moving away from pressurised representations of wellness, and are forging their own non-conventional approaches.

Skullcandy has collaborated with Doritos on a special edition of wireless earbuds to mark 4/20. With widespread decriminalization normalizing conversations about cannabis use, there's an opportunity for brands creating adjacent products to embrace this growing group of consumers.

The pandemic accentuated worries for many American moms and left them feeling weighed down. To combat this, some have carved out time for new wellness practices – seeking therapy, focusing on the ‘crunchy mom’ lifestyle, microdosing psychedelics, and finding online communities for support.