Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.
‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.
Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?
Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.
While BNPL options have become widely available, there's a gap in understanding how consumers view them and why they use them. Canvas8 spoke to Dr. Philippa Ward, Dr. Anita Zhao, and Dr. Ruffin Relja to unveil the world of BNPL customers – their perceptions, usage, and brand recommendations.
Germany, Europe’s largest economy, is lagging behind other European nations in embracing digital finance, but post-pandemic shifts and economic challenges are presenting diverse opportunities in this space. How can brands respond to the digital transformation?
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