Latest from the library

  • Gen Z don't want to work in a café Gen Z don't want to work in a café

    As tuition fees continue to rise, The number of students holding down a job increased to 59% in 2014. A lot of these jobs involve unskilled work, but for students wanting to grow their skills in relevant disciplines, start-up Campus Job is offering an alternative.

  • Cheetos caters to Hispanic soccer fans Cheetos caters to Hispanic soccer fans

    With 18.2 million Americans watching the US play Portugal in the 2014 World Cup on ESPN alone, the country's interest in soccer is continuing to grow. Tapping into this enthusiasm, Cheetos is launching a campaign featuring its own soccer team, Los Cheetahs, and a tournament.

  • People research products after buying People research products after buying

    Whether we've bought a house, a car, or a new pair of shoes, we all want to feel happy with our purchases. Research suggests that the key to post-purchase satisfaction lies in helping consumers reaffirm that they have made the right choice.

  • Snap. Find. Shop. with Neiman Marcus Snap. Find. Shop. with Neiman Marcus

    Department store Neiman Marcus has updated its smartphone application to let people "Snap. Find. Shop". After uploading a photo of an item they like, the app will find similar items sold in store - extending the shopping experience outside of the store into everyday life.