Giwon Yun is a social community manager at MRM-McCann Worldgroup where she handles the social media marketing for Microsoft. Previously, she worked as an Olympic Assistant Coordinator for KBS at the Beijing 2022 Olympics and was a production assistant for the Olympic Broadcasting Services at the Tokyo 2020 Olympics. She also volunteered as a Korean-Japanese translator for the Organising Committee for the Pyeongchang 2018 Olympics.

Dr Seung-chul Yoo, a professor at Ewha Womans University, is a distinguished expert in Consumer Psychology within the realm of cultural consumption societies. His expertise, primarily focusing on Media Engineering and Strategic Communication, bridges the gap between academia and the dynamic world of digital marketing. Dr Yoo’s career is marked by influential roles at leading firms like Cheil Worldwide and W Brand Connection, alongside impactful academic contributions at Loyola University Chicago. His research delves into the innovative use of emerging media technologies to understand and influence consumer behavior in cultural contexts. Dr Yoo’s work, particularly in persuasion design, offers fresh insights into consumer engagement strategies. Collaborations with industry giants such as CJ Media, KT, and Samsung Electronics underscore his role in pioneering effective marketing communications, making his insights invaluable for those interested in the psychological dynamics of media and consumer interaction.

Gaby Gloria is a writer and editor from the Philippines with a deep interest in Asian pop culture. You can find some of her work in CNN Philippines Life, VICE Asia, and Teen Vogue.