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  • Balenciaga’s glow-in-dark range preempts parties
  • Balenciaga’s glow-in-dark range preempts parties
    Balenciaga (2021) ©

Balenciaga’s glow-in-dark range preempts parties

Luxury shoppers experiencing pandemic cabin fever can turn to a unique outlet – a glow-in-the-dark rave range from Balenciaga. As people itch for novel experiences and IRL events, products that can transition from creative at-home activities to long-awaited parties will have particular appeal.



  • Article image How Gen Z hypebeasts are shaping shopping

    Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

  • Article image HEAT: streetwear mystery boxes surprising Gen Zers

    With Gen Zers looking to stay connected to streetwear culture at home, there are new opportunities for brands to create surprise and exclusivity. HEAT is a luxury mystery box that sells curated streetwear drops to those who want access to cult brands and the thrill of discovery.

  • Balenciaga engages gamers with virtual AW21 show Balenciaga engages gamers with virtual AW21 show

    At a time when most fashion brands are getting ready to announce their pre-fall lines, Balenciaga is showing its AW21 collection inside a video game called Afterworld. With people spending more time gaming, fashion houses are venturing into virtual worlds to capture a highly engaged audience.

  • Article image How will HNWIs travel post-pandemic?

    The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?