The concept of ‘defensive dressing’ might once have evoked images of Kelvar vests or plate armour, but in 2020, protective apparel and accessories have become commonplace as people look to minimise their exposure to COVID-19. How is a desire to stay healthy and safe impacting style choices?

Restrictive social distancing measures and an increase in remote working have seen the spaces for sartorial self-expression shift from public to private. In the post-pandemic era, how might people use clothing to define their identities, and what kinds of garments will they come to cherish?

From athleisure to streetwear, fashion is undergoing a shift toward the casual – and future-proof activewear has hit luxury shelves. As people grapple with climate change and a global pandemic, Salomon’s hyper-functional Advance shoe range is giving them the high-performance protection they crave.

From indulging in mini-treats that elevate the everyday to HNWIs splurging on extravagant vacations, the ways people signal their status are diversifying as the focus shifts from ‘what you own’ to ‘how you live’. Canvas8 spoke to ten Americans to learn how their attitudes to luxury are changing.