TikTok sensation Charli D’Amelio has stirred up some business for Dunkin’ Donuts as her namesake drink, ‘The Charli’, caused sales to spike. The collaboration, which plays on the star’s existing affinity for Dunkin’, shows how organic partnerships that feel authentic can have a huge impact.

Video-sharing platform TikTok is almost synonymous with teenagers – but now their mothers are getting involved. Meet a new generation of parents: playful, meme-loving lip-syncers who are creating some of the most popular content on the platform.

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

‘Scene culture’ was an early-aughts mainstay on social platforms like MySpace, and it’s having a 2020 revival on TikTok. The lifestyle, characterised by dark poetry and gothy aesthetics, is giving young people an outlet for creativity to navigate feelings of uncertainty and angst.