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  • People buy handmade items to express their personality
  • People buy handmade items to express their personality
    Susan Duran (2019) ©

Canvas8

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    It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.